Lazada, the country’s largest online shopping mall, recently received the Gold standard seal of approval from the renowned international publication Reader’s Digest as one of the most trusted brands in the Philippines, ranking alongside with global luminaries such as Apple, McDonald’s, and Shell as well as Philippine heavyweights such as ABS-CBN, Philippine Airlines, and Globe Telecom.
Every year, the Reader’s Digest holds polls and gather insights from consumers from all walks of life, in light of finding out which brands gained the trust and confidence of the consumers. Segmenting the awards per category such as Consumer Electronics, Finance, Household Products, Personal Products, Food and Beverage, Health and Personal Care, Services, Motoring, and Telecommunications – Reader’s Digest rounds up all the votes from the consumers and names those brands which are the most trusted for the year.
Bagging the Gold standard seal on Online Shopping under the Services Category, Lazada Philippines recognizes this as a validation from its millions of shoppers that what the company has put up within the past two years of establishment in the Philippines has made significant impact on the consumers making online shopping effortless and risk-free for all.
(From Left) Sheron White, Group Advertising Director of Readers Digest Asia Pacific handing the Most Trusted Brand Plaque to Tristan De Belloy, Head of Online Marketing of Lazada Philippines.
True to its brand DNA of providing effortless and risk-free shopping experience, Lazada also commits itself to furthering this shopping experience with a strong customer service and logistics support – providing human interaction between the company and its shoppers more than the virtual interaction that they get from shopping at Lazada online.
Lazada Philippines Co-Founder and CEO Inanc Balci explained on how online shopping with Lazada can be enviably effortless and risk-free for many Filipinos.
“While more Filipinos always refer to the online shopping experience the first-economy countries as a template for global online shopping, Lazada pulls all the stops at this. Online shopping in the first-economy countries are very much credit card-based. Lazada clearly understands that the Philippines has low credit card penetration rate and most transactions are still done on cash basis,” said Balci.
Balci adds, “Lazada offers cash-on-delivery payment mode—a system which works perfectly and sits as one of the main integers of the Lazada brand DNA. There’s no need for the shoppers to risk going out wiring the money in the bank account of the seller nor scheduling meet-ups outside and exchange cash for the products.”
“While shopping is never an issue for consumers within the metro cities such as Metro Manila, Cebu, and Davao, Lazada expands its reach and breaks geographical boundaries by having its own dedicated logistics company—the Lazada Express which caters to Metro Manila deliveries as well as teaming up with the leading logistics provider in the Philippines to cover for outside Metro Manila deliveries. Thus making sure that its shoppers get their purchases whenever and wherever they are,” said Balci.
Parts and parcel of Lazada’s success amongst the hearts and minds of its consumers is that it empowers its consumers with a wide array of 40,000 SKUs to choose from, the flexibility it provides with its range of payment mode, and the way it listens and interacts with its shoppers making sure that in every step of the way Lazada listens and attends to the needs of its valued customers.
Balci explained “Lazada shoppers can be at the comfort of their homes or workplace and the items will be delivered on their doorstep wherever in the Philippines they are, free of charge. They are also empowered to have the option to pay the purchases in cash upon delivery; and if within 30 days the purchases are not to their expectations – and given that its still in their mint condition, Lazada covers the return shipping for free and the shopper will have their money back.”
Being one of the trusted brands in the Philippines, Lazada recognizes this not just an accolade to its past feats but as a stimulus to further innovate and improve itself to continue providing effortless and risk-free shopping experience to its consumers.