New StartMeApp Manila Office Extends Network’s 24/7 Mobile Ad Optimization Capabilities, Enhancing Ability of StartMeApp’s Growing List of Advertising Clients Worldwide to Fully Maximize Their Mobile Campaigns Any Time, Anywhere
LONDON & MANILA, Sept. 17, 2013 – StartMeApp (www.StartMeApp.com), the global mobile ad network and Latin America’s leader in mobile advertising, today announced the opening of its newest office in Metro Manila, extending the network’s mobile ad optimization capabilities 24/7 across all time zones and enhancing the ability of StartMeApp advertising clients to fully maximize their mobile ad campaigns worldwide.
StartMeApp’s new Manila operations center will immediately amplify the ability of the network’s rapidly growing list of advertising clients in the Americas and Europe to optimize their mobile campaigns in any market worldwide, including the fast-growing and dynamic Asia-Pacific mobile advertising marketplace. Asia-Pacific advertisers and content publishers running mobile campaigns with StartMeApp will likewise be able to view and analyze key performance metrics on their campaigns in any time zone, making adjustments in near real-time to improve results and maximize the ROI of their mobile adspend.
“StartMeApp’s new Manila office opening will supercharge the campaign optimization capabilities of our global mobile ad network, allowing our advertising customers anywhere worldwide to monitor, analyze and adjust their campaigns in near real-time in order to maximize the return on their mobile adspend,” said Alejandro Campos Carles, Co-Managing Director and Founder, StartMeApp. “The opening of this new operations center in the Philippines represents another important step in StartMeApp’s strategy to expand our operations worldwide and to ensure that our customers in all markets have access to StartMeApp’s full range of mobile advertising products and services anywhere, at any time.”
StartMeApp’s new Manila office is located in the GT Tower International in Makati City, Metro Manila, and will be staffed by a local team of five digital advertising professionals, experienced in the areas of advertising account management, media buying, business development, ad campaign design and ad-serving technologies.
The team will be led by recently appointed Philippines Operations Manager, Melissa Callo, a highly experienced professional in the areas of digital and mobile advertising and e-commerce solutions. Ms. Callo previously served as Senior Account Manager for US Operations with San Francisco-based premium digital advertising company AdGent Digital Media, handling campaign and account management for online advertising and digital media. Prior to joining StartMeApp, Ms. Callo also worked as an Assistant Ad Operations Manager with Manila-based digital and print advertising and marketing firm Affinity Express.
An independent, privately owned mobile advertising network with global reach, StartMeApp currently serves mobile ads in 100 countries across five continents, delivering 15 billion ad impressions monthly, with ad impressions forecast to increase to 30 billion monthly in 2013. Since its launch in 2011, StartMeApp has delivered tens of thousands of effective brand campaigns for clients that include well-known global and regional corporate brands, such as Audi, Air France, Fox Latino, Peugeot, Adidas, Allianz, Microsoft, Claro, Despegar.com and others.
StartMeApp is connected to all leading buy-side mobile ad networks and exchanges worldwide, as well as all major global sell-side providers of rich-media apps and mobile content, including carrier on portal audience, mobile web sites, WAP sites as well as applications traffic.
StartMeApp’s unique ad-serving capabilities combine with the extensive mobile expertise and experience of the company’s management and staff to provide the highest possible return on mobile advertising investment for clients worldwide.
To learn more about StartMeApp and the global mobile advertising opportunities available to its clients, visit: http://www.StartMeApp.com
An independent, privately owned global mobile advertising network, StartMeApp runs tens of thousands of effective brand and ad campaigns each year and serves mobile ads, apps and content in 100 countries across North and South America, Europe, Asia and Africa. Currently delivering 15 billion impressions monthly worldwide, StartMeApp’s unique, high-frequency ad-serving platform fully integrates demand-side and supply-side functionalities to connect publishers, VAS providers and aggregators of mobile apps and content to all leading ad networks and exchanges worldwide. At the same time, StartMeApp provides brand advertisers and agencies access to major global sources of high-quality, rich-media apps and content inventory, including carrier on-portal audience, mobile web sites, WAP sites and mobile applications traffic. For more information about StartMeApp, visit: http://StartMeApp.com.